Start your journey with Bilibili!

Bilibili is one of the most popular websites among young Chinese, it is a video-sharing website themed around animation, comics, and games (ACG) based in China, where users can submit, view, and add commentary subtitles on videos. The platform’s audience reaches over 93 million monthly active users and 2.5 million paying members. Recently, the e-commerce giant bought an 8 percent stake in Bilibili, a long-form video hosting platform known mainly for its anime shows, games, and user-generated content. The partnership comes after an announcement that Taobao’s e-commerce platform with Bilibili’s content creators.

The short-form video has easily captured the marketing world for its appeal among China’s youth, the reality is Chinese long-form video content creators never died, they just changed and they will continue to change. As video grew as a marketing medium in China, Bilibili became an attractive option for influencers and brands alike. For Chinese long-form video content creators, this newer platform also had an added monetization bonus, allowing digital “red envelopes” or monetary gifts from viewers With the growing influence of Bilibili in China, Chinese millennial consumers who have a particular penchant for making purchases through social media are still willing to spend money on this platform. UniFuture recently added Bilibili to its own service in response to increasing demand from brands and marketers.

To maximise your return for making videos - China has a very mature KOL / influencer commercialised environment (TikTok’s parent company was originated from China!). Some very top global influencer in China can earn extra 100k+CNY per month just from posting video in Chinese platform.